The Disconnect Between B2B Content Marketing and Customer Engagement
While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you [...]
View ArticleContent Auditing and Mapping it to the Industrial Buy Cycle
These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size [...]
View ArticleContent and Social Marketing: Connecting and Engaging with 10K+ Engineers
Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses,...
View ArticleContent Marketing is Not More Content Output
It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [...]
View ArticleAre Manufacturers Turning a Deaf Ear to Content Marketing?
Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [...]
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